Titanic

Titanic provoked the interest of 3D films, as david cameron re-released his blockbuster from 1996.

ESSAY for 7/12/11

THE DIGITAL TECHNOLOGY AND ITS ETHICS

Within Digital technology there are three main features to maintain the foundations of the music industry, these three features being:

The PRODUCTION team,

The production team are the main beneficial requirement for digital technology and the music industry, they will pay for all the financial requirements needed to build and expand the selected piece of music as they are fundamental to maintain the management of the entire project. The music producer will inspire the artist, they will encourage the artist and they will even provoke the artist if needed. The production team also achieve the highest profit.

The DISTRIBUTION team,

The distribution team are the fundamental requirements for the advertising of the digital music distribution project. Computer technology and the seemingly technology and the seemingly free distribution of music through so-called “peer-to-peer” systems such as Napster and its descendents threaten to destroy this industry, or at the very least, disrupt its current revenue model. There is also the lesser popular choice of distribution through the radio streaming, through non visual advertisement. Although the paid for distribution of visual advertisement, through posters, video advertising est, this is still the most favourite choice of distribution from modern artists, therefore at this particular choice of distribution, the team in charge of distributing would pay for all types of promotion.


The CONSUMER,


Although the consumer does not impact the artist financially, they are still the key part of the production and distribution, as they are the bases in which the artist basis there image, music and promotion on. Without the Consumers opinion and expression, the artist would not be able to be as likeable and as involved with the consumer, this is because they would not be able to therefore engage with the consumer and their likes and dislikes, therefore the consumer would not be buying what they want.

TECHNOLOGY


DOWNLOADING, FILE SHARING,ACCESSING MUSIC FOR FREE OR ILLEGALLY?


Within he digital technology, teenagers are the biggest consumer. Teenagers have the biggest reputation to download music illegally,therefore they are the main reason to blame for the lack of profit within production and distribution as they are essentially stealing from the artist. Teenagers themselves are not to blame, as they have been brought up and raising into the digital era. The way we share music has changed into a file sharing revolution, therefore technology is causing the problem, and teenagers are more than likely non ethical about this. 
Teenagers are a big contender within the file sharing market, they use P2P sharing (peer to peer sharing), therefore sharing music on one computer and one files usage being expanded to a greater potential than the recommended sharing of a file. However you do not need to pay to participate within file sharing or downloading, you can simply log onto a P2P website and access other members of the sites files, whilst they can also access yours, you can also download through web hosted sites, therefore file sharing privately. With the P2P access being so easy and accessible to virtually anyone in this era it has become immensely popular, therefore bringing cons and pros from this form of obtaining files such as music.


Pros:
Less expensive or free (although the legality of this is questioned), therefore expanding the popularity of  P2P as they don't have to pay the greater extent of the actual CD or download, instead they can download a copy of the music file that someone has already paid for. 


Efficient, file sharing is fast and easy to manoeuvre, the files are manoeuvrable as they are compressed into smaller files and they are faster to download.


Cons: 
Not legal the majority of the time, therefore you can be prosecuted for breeching copyright laws.


Copyright laws, The wide majority of artist make their profit of their copyright royalties. Therefore with the intense popularity of the P2P sharing, they are not gaining the profit they need to live off, and this is because of plummeting sales of CD's.


Spyware, The majority of P2P file sharing sites are filled with spyware, this could then lead to the problem of crashing computer or a slow computer. Spyware can also cause the majority of viruses and Trojans, these can then result in the loss of personal information, fraud and even the maintaing of passwords,  therefore resulting in the usage of firewalls.


Because technology seems to be causing the problem of this file sharing, the major computing directors 'APPLE', have produced 'apps'. Apps copyright is payed for by apple, therefore they maintain the copyright ownership.


APPLE TERMS AD CONDITIONS:
http://www.apple.com/legal/itunes/us/terms.html#GIFTS


Technology has therefore changed the way production and distribution works, as there is a lower income of money getting into the production and distribution business due to the illegal downloading/ stealing. Technology has also cause the shut down of 60 HMV stores due to the constant drop of album sales.

Significant URL link to a video describing digital technolgy and the change on the music industry:
http://www.artistshousemusic.org/videos/how+technology+has+transformed+the+music+industry

CASE STUDY'S + HOW BIG LABELS RESPOND
SONY. EMI LOST THE BATTLE OF COPYRIGHT AND A LOSS OF REVENUE SCHEME.
HOW DO THEY SORT IT OUT? THERE RICH? THEY HAVE A WIDER AUDIENCE AND APPEAL TO EVERYBODY. EXPAND BY AMOUNT, AND TECHNOLOGY.
SONY = BIG COMPANY, BASED IN AMERICA, SONY BOUGHT DOMINOES (INDEPENDENT LABELS) BUY SMALL LABELS,
VIRTUAL COMMUNITY TO PROMOTE MUSIC.

MAJOR LABEL 

The music industry is dominated by the following major labels:
BMG music
AOL/Time Warner
Vivendi Universal
SONY corp

in particular the major label Sony

INDEPENDENT LABEL

The label I am analysing and studying is the record label 'XL', and here is there web address: http://www.xlrecordings.com/
XL is a small independent label with a specialized audience. As this is an independent label it therefore has a lot of main advantages such as, they will have the largest share within the market (18%), they are developing more sustainable business models, their music consumers recognise the appeal of independent music, they are completely different from major labels, they have fewer employees and therefore fewer expenses, they work closely with each artist, Although with them being a independent label they also have disadvantages these being, they often lack strength and therefore they do not have as much access and leverage to access the radio, retail and media.
XL records are recognised as one of the current leading independent record label, they have also been mentioned in articles constantly, one being the from 'The Guardian',  they described this record label in a positive manner by telling the audience of 'The Guardian' about the unique and good features of the record label, 'innovative new music', 'commercially successful', 'XL like to break new artists', 'XL is an establishment big hitter, competing on a scale similar to SONY' and 'it cedes an incredible amount of control to its artists', within these quotes we can see proof that XL hand over control to their artist in contrast to the major labels, they also bring out 'new' music and they are providing music at the same scale as a major scale.

Top ten list 10/12/11
1 - WHEREVER YOU WILL GO
CHARLENE SORAIA
(PEACHFROG)

2- VIDEO GAMES
LANA DEL RAY
(STRANGER)

3- MIDNIGHT RUN
EXAMPLE
(MISITRY OF SOUND)

4- DANZA KUDURO
LUCENZO & QWOTE
(DANCE NATION)

5-SOMEONE LIKE YOU
ADELE
(XL RECORDINGS)

6- SET FIRE TO RAIN
ADELE
(XL RECORDINGS)

7- ROLLING IN THE DEEP
ADELE
(XL RECORDINGS)

8- HIGHER LOVE
JAMES VINCENT MCMORROW
(SOUND TRAINING)

9-AKA WHAT A LIFE
NOEL GALLAGHERS HIGH FLYING
(SOUR MASH)

10-RUMOUR HAS IT
ADELE
(XL RECORDING)

Overall the majority of the independent singles chart this month, contains the artist Adele and with the record label XL recordings. The other independent labels within this top ten chart are, 'Peachfrog', 'stranger', 'ministry of sound', 'dance nation', 'sound training'and 'sour mash'.


http://www.theofficialcharts.com/independant-singles-chart/

Modern artists in the 21century contain artist who have been found through their internet sensation on you-tube, they have shared their music onto the free streaming video site 'You-tube', and they have then been spotted by a record label or artist from a strong independent music label. One of the most recent examples of this new era of artists is the heart throb teenager, Justin Bieber.
Justin Bieber was recognised for his talent when the keen interest of superstar 'Usher' was brought to attention after Usher viewed Justin's videos. Justin then sang for Usher, after this encounter with Usher, the keen interest of Justin Timberlake was then brought to Justins attention, Although Usher soon proved to Justin that he was the person to sign with, thus showing the power of the internet found artists, as Justin Bieber is now one of the worlds biggest superstars, and Justin now has a mentor who is one of his closet friends and is like a brother the Justin.
The fact that Justin Bieber is a superstar now, is due to the connection between the artists within YouTube and the consumer. The consumer was responsible for the success of Justin Bieber, as they allowed Justin Bieber to gain enough, video responses and views to gain acceptance to a superstar, Usher.
The frame of this success was maintained on the on-line free video streaming site, YouTube, thus showing how Technology can now make the difference between a pop-star and a unknown one.


ARTIST CASE STUDY, BRITISH ARTIST ONLY.

Cloud is the on-line revolution, it is a internet hosted service on-line. Cloud computing includes on-line backup services, social networking services, and personal data services such as Apple's MobileMe. Cloud computing also includes online applications, such as those offered through Microsoft Online Services. Hardware services, such as redundant servers, mirrored websites, and Internet-based clusters are also examples of cloud computing.
URL for some extre information, which is up to date and useful.
http://searchcloudcomputing.techtarget.com/definition/cloud-computing

BRITISH MUSIC SCENE

THE TOP 40 INDEPENDENT SINGLES CHART
http://www.theofficialcharts.com/singles-chart/
^ Above is the link for the 12th of November 2011

And here is the BRITISH artists from the chart:

ED SHEERAN 

Origin - UK.
Nationality - British
Labels - Asylum, Atlantic records 

CHARLENE SORAIA

Origin - UK
Nationality - British
Labels - Peacefrog

THE WANTED

Origin - UK
Nationality - British
Labels - Geffen, Global talent, Def Jam

COLDPLAY

Origin - UK
Nationality - British
Labels - EMI, Parlophone, Capitol, Fierce Panda

ADELE

Origin - UK
Nationality - British
Labels - XL, Columbie records

ONE DIRECTION

Origin - UK
Nationality - British
Labels - syco music

DAPPY

Origin - UK
Nationality - British
Labels - Polydor Records ,AATW,

Def Jam ,Takeover Entertainment Ltd

FLORENCE AND THE MACHINE
Origin- UK
Nationality - British
Labels - Moshi Moshi, IAMSOUND, Island

EXAMPLE

Origin- UK
Nationality - British
Labels - DATA

CHER LLOYD

Origin- UK
Nationality - British
Labels - Syco Music

THE SATURDAYS

Origin- UK
Nationality - British
Labels - Polydor, Fascination, Geffen

The rest of the artist in the Independent chart where actually American.

BELOW IS THE LINK FOR THE BBC TOP 40 SINGLES:
http://www.bbc.co.uk/radio1/chart/singles

This single chart contains the same British artists as above ^^ and the rest are American again.

SONY MUSIC UK

WHICH SUBSIDIARY LABELS DO SONY BMG OWN?
Sony have 3 main labels these are Columbia, Epic and RCA, however there are many more these include-
-Arista
-Arista Nashville
-BNA records
-Zomba Label group
-J records
-Legacy recordings
-U.S. Latin
-Sony BMG Masterworks
-Provident Label Group
-Verity Records
-Bluebird Jazz
-Burgundy Records
-Jive Records
-LaFace Records
-Windham Hill
-1965 Recordings
-Syco Entertainment
-Phonogenic (http://www.sonymusic.com/)
HOW ARE SONY VERTICALLY INTEGRATED (HOW DO THEY PROFIT FROM THE DIFFERENT STAGES OF MUSIC PRODUCTION, DISTRIBUTION AND CONSUMPTION)?

. Sony own the rights to all the signed artists music, therefore leaving the actual writer of the song (the artist) handing it over to Sony.

. Sony also expand the audience of their music by placing their music in films and TV shows.

. Sony also sell music to listeners through CD sales and the completely legal download sales, both being the modern well know choice to buy music on, although downloading becoming frequently more popular than CD.

. Sony also sell there own CD players, MP3 players, laptops and a variety of electrical equipment to listen to music on.


HOW DO SONY PROFIT FROM MEDIA CONVERGENCE AT THE LEVEL OF THE MEDIA PRODUCT, (FOR EXAMPLE, A SOUNDTRACK OR MUSIC IN A VIDEO GAME)?

Sony own many video games and films so therefore can easily and cheaply expand the number of people who hear their artists music by playing them on films and video games.

EMPIRE- British film industry output for british audience

EMPIRE MAGAZINE

HOW HAS THE BRITISH FILM INDUSTRY MANAGED TO MAINTAIN A SUCCESSFUL, HIGH QUALITY OUTPUT FOR THE BRITISH AUDIENCE?(2001 - 2011)

The British film industry has maintained a high quality output for the British audience, The British film industry has done this by listening to what the audience wants. The British film Industry keeps upgrading thier technology to also attract the and maintain the high quality standard of films that the 21st century audience would expect. 
The British Film Industry has maintained a strong basis to produce films, The British Film Industry has done this through the main production company's around in the 21st centuray,these company's are very well known and they do produce what the audience wants and to the sufficient standards required to entertain the British public, they are also known to have the best links to the main distribution companys.

The British film industry contains such production companies as: 

. BBC films

. Film 4 productions
. Pinewood studios

. British Lion films
. Hammer film productions

These production companies manage to entertain the British audience by giving them a wide variety of film genres, for example the production company Film 4 actually mainly co-produce thier films, therefore they can then gain a variety of different film genres and therefore attract alot more attention than the likes of BBC film where they actually mainly produce the more marure and British films in terms of content.



The Most favourite genres

  

The British film industry has kept the keen interest of the British audience younge and old, by adapting to what the British audience wants, they have looked at the statistics, and they have then therefore grabbed the attention of the british audience and produced the two most favourite genres, drama and comedy films, they have done this due to demand over which genres have been very popular, within these two film genre's the british film industry has incorporated the British mis en scene, this is to attract the British audiences and keep them wondering and questioning there own experiences within the same atmosphere and the same mis en scene with the films.

A clear example of the use of British mis en scene is in the following comdy films(the second most popular film genre choice from public demand):

. About a boy
In the British produced film 'About a boy' (producers studio canal), this being a romantic comendy, there is clear indications of a modern and younge school boys life and the modern issues with bullying. In this film the producers have used a strong British mis en scene and turned it into a comic interpritation, this is to attract the British audience and allow them to relate thier own life towards the one's within the movie.

Here is a trailer of the film below, within this trailer you can see that there are uses of British mis en scene such as, the british police officer uniform, the british school uniforms and the british park scenery with a lake and the even more distinctive swan within the lake, this one swan links towards a stong British point, due to the fact that the queen protects these birds.

. Hot fuzz
In this British produced film called 'hot fuzz' there are clear indication of a comic take on the life of a modern British police officer.In this film the producers have used another stong British mis en scene and turned it into a comic interpritation, this is once again to attract the British audience and allow them to relate thier own life towards the one's within the movie.
are very clear indications of a British mis en scene again in this film, a clear example of this is the British police officer uniform, the classic british scenery in the background of the british terrace house gardens, you can see all of these in the following trailer.

 

. Run fat boy run In this British produced film called 'Run fat boy run', the producers have taken the romantic comedy and focused it mainly on the comedy aspect. This film uses alot of British mis en scene and alot of this would deffinatly relate to the average middle aged person. In the following clip you can see see that there are glimpses of this mis en scene, you can see such British mis en scene such as, the david bowie T-shirt that the main character where's, the london marathon scenery, the british terrace houses and the park scenery.

 

  

The British film industry has new technology now that we are in the 21st century and they keep upgrading this constantly.
Since the 1990's and to this present day, there was the transition from the old fashioned film opticals to the digital film enviroment, within this digital film enviroment the British film indusrty have been able to produce modern films with a modern day personality, therefore keeping the attraction of the British audience. They are able to produce these result using, special effects, cutting, colour grading and more post production tasks.

The British film idustry has always enjoyed an ambiguous relationship with America. From this relationship the Americans are comonly known and are ambitious to work with us in the UK, therefore our film distribution industry in the UK are overun and dominated by the US distribution companies.
In the UK there are five main distributors:
. United International Pictures
. Warner Brothers
. Buena Vista
. Twentieth Century Fox
. Sony

9/10 films seen in the UK are then therefore distributed by these American compies, and the British Film Industry have this at an advantage because America is geographically huge and Americans speak English therefore there is potentially huge linguistic access.
The UK's distibution team also appeal to the British audience because they digitally stream thier advertisments for the British films onto sites such as 'youtube' and 'facebook' therefore gaining the younger generations approvel aswell as the older generations approval.

Here is a link about the top 10 british films: http://whatculture.com/film/10-greatest-british-ensembles-in-film-history.php


Here is a link showing the British film realeased in 2001: http://en.wikipedia.org/wiki/British_films_of_2001

Here is a link showing the British film realeased in 2002: http://en.wikipedia.org/wiki/British_films_of_2002
Here is a link showing the British film realeased in 2003: http://en.wikipedia.org/wiki/British_films_of_2003
Here is a link showing the British film realeased in 2004: http://en.wikipedia.org/wiki/British_films_of_2004
Here is a link showing the British film realeased in 2005: http://en.wikipedia.org/wiki/British_films_of_2005
Here is a link showing the British film realeased in 2006: http://en.wikipedia.org/wiki/British_films_of_2006
Here is a link showing the British film realeased in 2007: http://en.wikipedia.org/wiki/British_films_of_2007
Here is a link showing the British film realeased in 2008: http://en.wikipedia.org/wiki/British_films_of_2008
Here is a link showing the British film realeased in 2009: http://en.wikipedia.org/wiki/British_films_of_2009

Here is a link showing the British film realeased in 2010: http://en.wikipedia.org/wiki/British_films_of_2010
Here is a link showing the British film realeased in 2011: http://en.wikipedia.org/wiki/British_films_of_2011